Pioneer is proud to serve communities across the northwest — communities that are proud of and invested in their local media company. Home to universities, major industrial and employment hubs as well as recognition as some of the most desirable places to live, our publications serve sought-after audiences with a variety of print and digital products.
Reaching your desired audience
Through paid circulation, shopper and digital publications, Pioneer newspapers maintain dominant audience access in all of our markets.
We distribute nearly 100,000 paid newspapers every day in our communities; our weeklies deliver just more than 15,000 copies per week. Each month, Pioneer websites deliver more than 3.5 million pages to more than 1.75 million unique visitors with increasing growth trends.
Pioneer newspapers average more than 2 readers per copy and market penetration for paid print and digital products is nearly 60 percent among adults over the age of 18.
When paired with our paid subscribers, free shopper products reach more than 150,000 households across our markets — and give you access to 100% of the local audiences.
Products to meet your needs
Pioneer newspapers publish multi-platform products that are sure to speak to your targeted consumer. Along with our daily and weekly newspapers and corresponding websites, we publish niche products such as Cache Valley Magazine (Logan, Utah), Klamath Life Magazine (Klamath Falls, Oregon), Southwest Montana ‘Snaphot,’ (Bozeman, MT). Our state-of-the-art facilities throughout the northwest also allow us to serve as your high-quality, high capacity printing and distribution partner.
We can reach our digital audiences on your behalf through a variety of methods, including targeted banner campaigns, search engine marketing, targeted e-mail messaging and a wide variety of social media platforms.
Pioneer market health
Unemployment rates in Pioneer markets averaged 5.4% (as of March, 2014), compared to a national average of 7.3% – indication of strong and rebounding local economies. The average median household income across our markets is just more than $46,500.
Median home values in Pioneer markets — at just more than $202,000 – exceeds the national average by more than $20,000.
For more information regarding Pioneer markets, or to schedule your campaigns across our markets, please contact:
Chief Operating Officer, Pioneer News Group